QA55LS01BAKXXS 55" THE SERIF LS01B 4K QLED SMART TV / FREE GIFT REDEEM FROM SAMSUNG

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Your home, unlimited possibilities

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.

Beautiful in every place

Detachable Stand

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

See the world in QLED

100% Colour Volume & HDR 10+

With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness. HDR+ analyses each scene frame by frame to adjust the brightness level for optimal viewing experience.

* 100% Colour Volume measured to DCI-P3 standard, certified by VDE.

Serif Design By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec’s exclusive patterns in Ambient Mode+ were inspired by the beauty of the natural world around us – a beautiful leaf and a textured fabric.

Beyond the black screen

Ambient Mode+

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

*Availability of colours differ by regions.

Easy content discovery

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on.* Requires installation of the SmartThings app.* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* Apple AirPlay may not be supported depending on the model or geographical area.

Multiple screens on your big screen

Multi View

Watch what’s on your TV and mobile on the same screen at the same time. Whether it is doing a home workout or checking live stats for sports, simply connect your phone and multi-screen like never before.

* Supports Android OS and iOS based smartphone.

Simple connectivity

NFC on TV

When you need some music, simply place your mobile device on top of The Serif for hassle-free streaming.

* Compatible devices only.

Get what you want just by speaking up

Bixby Voice Assistant

Everything is so much easier with voice control. Now you can quickly access your favourite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.

* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.